artist websites:
http://www.myspace.com/sugarandgold
http://www.sugarandgold.com


label website:
www.antennafarmrecords.com

responsible agent:
Erik (at) unclebooking (dot) com

Sugar&Gold

- a study in primal elegance.
The days of defining people and bands by genre are over. Ask anyone what music they listen to, and they're sure to tell you: "Everything!" No wonder the critics are having a doozie of a time trying to define Sugar&Gold. The only agreed upon fact is that the sing-along choruses are instantly infectious and that the elegant booty beats are obviously designed for getting out of your head and into your body.

But a scratch beneath the surface reveals that the Sugar&Gold experience stretches farther than mere dance-all-night hedonism, touching on melancholy smooth R&B as well as slipping a finger or two into the post punk-tinged pie of dub and European experimental club music-songwriters and producers PAM (Philipp Alberto Minnig) and PAINLESS (Nicolas Dobbratz) get bored easily and like to keep things eclectic and fresh in their respective studios.

Androgynous and genreless, the freaky five-some from San Francisco undulate somewhere between the sexy & mischievous minimalism of Gravy Train!!! and the exuberantly intricate pop production aesthetic of Of Montreal. Having spent time on the road with both bands (and acted as producers for GT), S&G have found family and fandom in the Indie-dance underground, which is quickly becoming a beacon for popular culture.

Like-minded groups such as Glass Candy, Hotchip, !!!, Rubies (for whom PAINLESS serves as guitarist), and MGMT, who some years ago might have been considered too eclectic, are now being firmly embraced by the mainstream and subcultures alike. Thus it is no wonder that S&G have been building a steady buzz both in Europe and the US. After years of filling ever larger venues in their hometown of San Francisco (the band was rated "Best Local Dance Band" in 2007 by SF Magazine, and "Best Party Band 2008" by SF Weekly), a string of tours as well as multiple song placements on an array of MTV shows have put Sugar & Gold in front of a national audience. And the crowd has liked what they've seen, with influential weblogs You Ain’t No Picasso and My Old Kentucky Blog championing the band. 2009's SXSW showcase was sold out so early that not even badge swinging A&R scouts made it past the long line at the door. The fans always come first!!!

Live, Sugar&Gold is a spectacle of magic and celebration. Electronic workouts buttressed by sexy syncopation and psychedelic guitar wash. Voodoo funk and jumping jacks, zebra stripes and hairy chests in leather vests. FATI BELOVED, hip-shaking chanteuse and feral fashion designer, has the boys decked out in her original "SEA PONY" garb, leaving as little to the imagination as tastefully possible. Sunglasses after dark and Arabian nights tassel dancing-veils, tails, devil horns and captains' hats--everyone gets swept up by the S&G live experience!

Transcending the barrier between artist and audience, lead singer PAM--often clad in little more than leopard panties, kneepads, and a hairnet--is fond of sharing himself with the crowd, kissing and caressing the front row and as far back as he can get. Just as long as "everyone gets wet!" The on stage mayhem live energy is firmly rooted in the astute rhythms and smooth synth steadily emanating from the PAINLESS platform, flawlessly executed by the elegant Nicolas Dobbratz.

In the rhythm room and production department, first mate JEROMEO is never afraid of serving up sludgy thick synth bass and slinky Italo arpeggiation, either decked out in a three-piece suit or simply boxer shorts and socks. A masterful electronic musician and producer, he is the nerve center of the S&G live MIDI configuration. Drummer Robin "ROBOT" Macmillan, the human metronome, effortlessly matches live beats and percussion with the hard-hitting drum machine backline in a fury of slick sticks and mustachio'd machismo.

Grounded in an elegant pop aesthetic with a DIY approach, and propelled by a prince-meets-cramps live show (stylish, primal, and scantily clad...), S&G are hitting the road for an indefinite amount of time, spreading out across the oceans of the world and coming to a town near you.

So don't get caught up in your head...cum get wet!!!